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NAPAPIJIRI
An Italian premium clothing brand owned by VF Corporation.
An Italian brand, with a sort-of-Finnish name, and a Norwegian flag as its logo, from the very beginning Napapijri thrived on intersectionality: defying labels, transcending boxes, pursuing the unexpected journey into nature and creativity.
Every campaign, every item, is pieced together by a narrative that looks forward to what is coming next. Secure in the past, they proceed into the future with optimisim, looking forward to unlock new possibilities, new shapes and technologies.
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“Our previous provider offered us only commercial music. Rehegoo allows us to have a wide catalogue of different type of music.”