This article aims to shed light on what is meant by ‘background music’ and the significance of music as a tool to enhance your brand.
Music has always played a key role in business. Especially in recent years, ‘sensory marketing’ has gained increasing ground. ‘Sound marketing’ is now a dominant factor in most online and offline commercial initiatives.
Several studies have confirmed that the right music choice can bring out specific moods, influence consumer behaviour, and stir certain emotions.
Music played in shops can influence a customer’s perception of the time they spend in a store, what they buy, and how much they spend. It is, therefore, undeniable that music is one of the most powerful sensory stimuli a consumer can experience from the moment they cross the threshold of a retail outlet.
Music can either be your worst enemy or best friend when it comes to building a strong marketing foundation for the company. It’s true that certain songs have been proven time and again as being able to influence consumers’ moods, which then influences their behaviour.
Your customers are increasingly demanding and pay increasing amounts of attention to the music they are listening to. That is why it is important that your choice of music enhances your brand in the right way.
How can you do this?